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Technical Marketing Executive

Job Title: Technical Marketing Executive
Contract Type: Permanent
Location: Milton Keynes, Buckinghamshire
Industry:
Salary: £25000 - £35000 per annum
Reference: J0000000750_1531399188
Contact Name: Prospectus
Contact Email: amy@prospectus.co.uk
Job Published: July 12, 2018 13:39

Job Description

As a Technical Marketing Executive, your duties will be to:

  • Analyse customer and employee usage data and trends. Identifying high usage customers and employees and specifically low usage to drive higher usage.
  • Design, implement monitor results and modify as needed automated e-marketing campaigns (email and push) to generate increased usage of the platform.
  • Analyse client / customer data to identify trends and make recommendations on product design, communication, and promotion.
  • Create and evaluate methods for gathering data including surveys, interviews, questionnaires and opinion polls.
  • Convert complex data into reports and present these to stakeholders in a clear fashion.
  • Ensure consent for records to customers are kept up to date and are complaint with GDPR rules.
  • Create an ongoing roadmap with innovative ideas to improve our communication channels for our customers.
  • Ensure activities complies with the client and internal brand guidelines.

To be a successful Technical Executive you will have the following skills and experience:

  • Experience in compiling and analysing large amounts of data, presenting the results in a meaningful way and identifying actions and marketing activities to act upon the results.
  • Good knowledge of HTML, CSS, Javascript, Adobe CC, Microsoft Office.
  • Basic image manipulation.
  • Experience of or the capability to design and develop campaigns which drive/increased product usage. This could be digital campaigns (emails, push notification) or direct mail campaigns.
  • Copy writing experience

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